At ad77, your privacy is treated with the same seriousness as the security of your account balance. This Privacy Policy explains exactly what personal data we collect from Pakistani players, why we collect it, how it is stored and protected, and what rights you have over your own information. Please read it carefully before using the Platform.
Six core privacy principles that govern how ad77 handles every piece of data connected to your account and activity on the Platform.
ad77 collects only the personal data that is strictly necessary for account operation, identity verification, payment processing, and regulatory compliance. We do not collect data speculatively or for purposes beyond those clearly described in this Policy.
All data transmitted between your device and the ad77 Platform is protected by SSL/TLS encryption. Stored personal data — including CNIC copies, payment method details, and account credentials — is encrypted at rest using industry-standard encryption protocols.
You have the right to access the personal data ad77 holds about you, to request corrections to inaccurate data, to request deletion of data where legally permitted, and to withdraw consent for non-essential data processing at any time by contacting support.
ad77 does not sell, rent, or trade your personal data to third-party marketing organisations under any circumstances. Data sharing with third parties is strictly limited to payment processors, the Platform's licensing authority, and fraud prevention services as described in this Policy.
ad77 retains personal data only for as long as is necessary for the purpose it was collected, or for the minimum period required by the Platform's licensing authority for regulatory record-keeping. Data that is no longer needed is securely deleted or anonymised.
In the unlikely event of a data security breach that affects your personal data, ad77 will notify affected players within a reasonable timeframe via the email address registered to the account, and will report the breach to the relevant regulatory authority as required under the Platform's licensing obligations.
In this Privacy Policy, the following terms have the meanings set out below:
2.1 This Privacy Policy explains how ad77 collects, uses, stores, shares, and protects the Personal Data of players and visitors to the Platform. It forms part of the overall agreement between you and ad77, alongside the Terms & Conditions and the Responsible Gaming Policy.
2.2 By registering an account on the Platform, making a deposit, or continuing to use the Platform after the effective date of this Policy, you acknowledge that you have read this Privacy Policy and consent to the processing of your Personal Data as described herein.
2.3 This Policy applies to Personal Data collected through the Platform, through communications with the ad77 support team, and through any other channel through which you interact with ad77 in connection with your account.
2.4 ad77 is the Data Controller in respect of your Personal Data. Questions and requests relating to your data may be directed to the ad77 support team as detailed in Section 15.
3.1 Registration Data. When you create an ad77 account, we collect: full name, date of birth, email address, mobile number, and residential address (city and country). This information is required to create and operate your account.
3.2 Identity Verification (KYC) Data. Before your first withdrawal is processed, we collect a copy of your CNIC (front and back) to verify your identity and age (21+). Where required, we may also request proof of ownership of the payment method used for deposits, such as a screenshot of your JazzCash or EasyPaisa account confirming the mobile number used.
3.3 Financial and Transaction Data. We record all deposit and withdrawal transactions on your account, including the payment method used, transaction reference numbers, amounts in PKR, timestamps, and processing status. This data is retained for the minimum period required under our licensing authority's AML record-keeping requirements.
3.4 Gaming Activity Data. We record all game sessions, bet placements, game outcomes, bonus activations, wagering requirement progress, and account balance changes. This data is used for account management, dispute resolution, regulatory reporting, and responsible gaming monitoring.
3.5 Device and Technical Data. When you access the Platform, our servers automatically collect: IP address, device type, operating system, browser type and version, screen resolution, and session timestamps. This data is used for security monitoring, fraud detection, and technical optimisation of the Platform.
3.6 Communications Data. Records of your communications with the ad77 support team — including live chat transcripts and emails — are retained for the purposes of quality assurance, dispute resolution, and account management.
3.7 Responsible Gaming Data. Where you set deposit limits, session limits, loss limits, cooling-off periods, or apply for self-exclusion, we record these instructions and the dates on which they were applied or modified. This data is retained for the duration required to enforce the relevant responsible gaming measure, and for a period thereafter as required by our licensing obligations.
4.1 ad77 uses your Personal Data for the following purposes:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account creation and management | Registration data, KYC data | Contract performance |
| Processing deposits and withdrawals | Financial data, KYC data | Contract performance |
| Identity and age verification (21+) | CNIC, registration data | Legal obligation / licensing |
| AML and fraud prevention | Financial data, device data, KYC data | Legal obligation / legitimate interest |
| Regulatory reporting to licensing authority | Transaction data, KYC data | Legal obligation |
| Responsible gaming monitoring | Gaming activity data, responsible gaming data | Legal obligation / legitimate interest |
| Customer support and dispute resolution | Communications data, gaming data | Contract performance / legitimate interest |
| Platform security and fraud detection | Device data, IP address, gaming data | Legitimate interest |
| Bonus and promotional communications | Email address, gaming activity | Consent |
| Platform performance optimisation | Device data, session data | Legitimate interest |
5.1 Contract Performance. The majority of data processing at ad77 is necessary for the performance of the contract between you and ad77 — that is, operating your account, processing your bets, and handling your deposits and withdrawals. Without this processing, ad77 cannot provide its services to you.
5.2 Legal Obligation. Certain processing activities are required by the obligations imposed on ad77 under its international gaming license, including identity verification (KYC), anti-money laundering transaction monitoring, regulatory reporting, age verification, and responsible gaming record-keeping. This processing cannot be refused or restricted by the player.
5.3 Legitimate Interest. ad77 processes certain data on the basis of its legitimate interests, including fraud prevention, platform security, and customer support quality assurance. Where legitimate interest is the basis for processing, ad77 has assessed that its interests are not overridden by the individual privacy interests of players.
5.4 Consent. Where ad77 relies on consent as the legal basis for processing — specifically for marketing communications — you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
6.1 ad77 does not sell, rent, or trade your Personal Data to any third party for their own marketing or commercial purposes under any circumstances.
6.2 Payment Processors. To process your deposits and withdrawals in PKR, ad77 shares the minimum necessary transaction data with the relevant payment service providers: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast. Each of these processors operates under their own data protection and privacy obligations. The data shared is limited to what is technically required to initiate and confirm the transaction.
6.3 Licensing Authority. ad77's international gaming licensing authority has the contractual and regulatory right to audit and inspect ad77's player records, including transaction histories, KYC documents, and responsible gaming records, as part of its ongoing regulatory oversight of the Platform. Such disclosures are made under legal obligation.
6.4 Fraud Prevention and AML Services. ad77 may share device data and transaction patterns with third-party fraud detection and AML compliance service providers where necessary to investigate suspected fraudulent activity. These providers operate under data processing agreements that require them to use shared data only for the specified purpose.
6.5 Legal Authorities. ad77 will disclose Personal Data to law enforcement, regulatory authorities, or courts where required to do so by applicable law, by court order, or by the requirements of the Platform's licensing authority. ad77 will notify affected players of such disclosure where legally permitted to do so.
6.6 Business Transfers. In the event of a merger, acquisition, or sale of assets involving ad77's business, your Personal Data may be transferred to the acquiring entity as part of that transaction, subject to the same data protection obligations described in this Policy.
7.1 ad77 uses cookies and similar tracking technologies on the Platform for the following purposes:
7.2 ad77 does not use third-party advertising cookies or behavioural tracking cookies that share your data with external advertising networks.
7.3 You may configure your browser to block or delete cookies. Blocking essential cookies will impair your ability to log into and use the Platform. Instructions for managing cookies are available through your browser's help settings.
8.1 ad77 retains Personal Data for the following periods, unless a longer retention period is required by law or regulatory obligation:
8.2 Following the expiry of the relevant retention period, Personal Data is securely deleted or irreversibly anonymised so that it can no longer be linked to an identifiable individual.
9.1 ad77 implements the following technical and organisational measures to protect your Personal Data against unauthorised access, loss, destruction, or disclosure:
9.2 No data transmission over the internet can be guaranteed to be 100% secure. However, ad77 applies all reasonable and industry-standard measures to protect your data and continuously monitors for security threats.
9.3 You also play a role in keeping your data secure. You must protect your account login credentials, use a strong unique password, and notify ad77 support immediately if you suspect unauthorised access to your account.
10.1 Subject to applicable law and the conditions described below, you have the following rights in respect of your Personal Data held by ad77:
10.2 To exercise any of these rights, please contact the ad77 support team via live chat or by email to [email protected]. Please use the email address registered to your account and include your account username in all requests.
11.1 The ad77 Platform is strictly restricted to individuals aged 21 and over. ad77 does not knowingly collect Personal Data from individuals under the age of 21.
11.2 If ad77 becomes aware that Personal Data has been collected from an individual under 21, the relevant account will be immediately suspended, any real-money balance will be returned through the original payment method following identity verification, and all Personal Data associated with the account will be deleted as required by law.
11.3 If you believe that a minor is using or has registered an account on the Platform, please contact the ad77 support team immediately via live chat.
12.1 ad77 is operated under an international gaming license and its technical infrastructure may involve data processing by servers or service providers located outside Pakistan. Where Personal Data is transferred internationally, ad77 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that described in this Policy.
12.2 Such safeguards include contractual data processing agreements with all Third-Party Processors that impose equivalent data protection obligations, and, where applicable, compliance with the requirements of ad77's licensing authority in respect of data handling.
12.3 Payment data relating to JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast transactions is processed within Pakistan's financial infrastructure by the respective payment service providers, who are subject to the regulatory oversight of the State Bank of Pakistan.
13.1 With your consent, ad77 may send you promotional communications — including information about new games, bonuses, PSL cricket betting promotions, and platform updates — to the email address or mobile number registered to your account.
13.2 You may withdraw your consent to receive marketing communications at any time by: (a) clicking the unsubscribe link in any promotional email; (b) updating your communication preferences in your account settings; or (c) contacting the ad77 support team directly.
13.3 Withdrawal of consent for marketing communications does not affect ad77's ability to send you transactional or service-related communications — such as deposit confirmations, withdrawal status updates, or security alerts — which are sent on the basis of contract performance and cannot be opted out of while your account is active.
13.4 ad77 does not share your contact details with third-party marketing organisations for their own marketing purposes.
14.1 ad77 reserves the right to update or amend this Privacy Policy at any time. Where amendments are material — meaning they substantively affect how your Personal Data is collected, used, or shared — registered players will be notified via the email address on file at least 7 days before the amended Policy takes effect.
14.2 Non-material amendments — such as typographic corrections or clarifications that do not alter the substance of data processing practices — may take effect upon publication on the Platform without prior individual notice.
14.3 The current version of this Privacy Policy is always accessible at ad77.cam/privacy-policy. The effective date at the top of the document indicates the version in force. Continued use of the Platform after the effective date of any amendment constitutes acceptance of the amended Policy.
15.1 For any questions regarding this Privacy Policy, to exercise any of your data rights described in Section 10, or to raise a privacy-related complaint, please contact the ad77 support team through the following channels:
15.2 ad77 will respond to all data rights requests within 30 calendar days of receipt. Where a request is complex or involves a large volume of data, ad77 may extend this period by a further 30 days, in which case you will be notified of the extension and the reason for it.
15.3 If you are not satisfied with ad77's response to a privacy complaint, you may escalate the matter to the dispute resolution body specified by the Platform's licensing authority. Details of the applicable escalation route are available from the ad77 support team on request.
ad77 uses bank-grade encryption and strict data practices to keep your personal information secure. Now that you know how we handle your data, explore the Platform with confidence. 21+ only. Play responsibly.
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